Not Just a Pontoon. A Promise.

Why Alera

There’s a moment on the water when everything just clicks. The stillness. The speed. The freedom. That moment is why Alera exists.

We didn’t start Alera out of frustration. We started it because we saw the right time to do something different—something better. Alera Marine Group was founded with a clear opportunity: to build a boat and a brand with real presence, real performance, and real purpose.

From day one, intentionality has been the driving force. Every design, every weld, every decision has been made to improve the user experience—for owners, for dealers, and for everyone who gets behind the helm of an Alera.

“There’s a clear opportunity to bring something fresh and exciting to this space without cutting corners on what matters most,” said Coley Brady, Founder & CEO of Alera Marine Group. “We’re focused on doing the right thing for our dealers, our vendors, our customers, and the people who walk through our doors every day.”

Built by Experience

Alera is led by a team with over 200 years of combined marine experience—leaders like Coley Brady (CEO), Jordan Kistler (General Manager), and Joe Mehl (VP of Marketing), along with a talented crew of 40+ designers, engineers, and craftspeople.

This is not a startup guessing its way forward. It’s a modern marine manufacturer driven by a team that’s done this before—and now doing it their way, with clarity and craftsmanship.

“Intentionality has been a constant theme since day one,” said Jordan Kistler. “We’ve obsessed over the little things that add up in a major way for the end user. This boat wasn’t built for the showroom—it was built for the water.”

Driven by Values

At the heart of Alera is a mission that guides every decision:
Propelling people forward.

That’s more than a statement—it’s a culture backed by real values:

• Accountability – We do what we say we’ll do.
• Leadership – We take initiative and raise the bar.
• Excellence – We sweat every detail.
• Relationships – We support each other and our partners.
• Authenticity – We’re transparent, honest, and proud of what we’re building.

These values are embedded into the way we work, the way we serve, and the way we build boats.

The Alera Era

Our debut model, the Model M, is a reflection of everything we believe in. From smart service access to intentional wiring paths, nothing is accidental. It’s a boat designed to last, perform, and be enjoyed—not just admired in a showroom.

“The Alera Era represents a wave of energy,” said Joe Mehl. “It’s about building something with presence—something that turns heads and makes people feel like they’re part of something bigger. We’re not just launching a boat. We’re launching a movement. It’s a vibe. And yeah… we’re doing it all with a little swagger.”

When you own an Alera, you’re joining something built for boaters, by boaters. Not just a pontoon. A movement. A new standard.