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The Alera Era
Is Here
Why Alera
There's a moment on the water when everything just clicks. The stillness. The speed. The freedom. That moment is why Alera exists. We didn't start Alera out of frustration. We started it because we saw the right time to do something different—something better. Alera Marine Group was founded with a clear opportunity: to build a boat and a brand with real presence, real performance, and real purpose. From day one, intentionality has been the driving force. Every design, every weld, every decision has been made to improve the user experience—for owners, for dealers, and for everyone who gets behind the helm of an Alera.
"There's a clear opportunity to bring something fresh and exciting to this space without cutting corners on what matters most," said Coley Brady, Founder & CEO of Alera Marine Group. "We're focused on doing the right thing for our dealers, our vendors, our customers, and the people who walk through our doors every day."
The Alera Story
Dealer Locator
See what the Alera Era is about at a dealer near you.
Discover More
Boat Builder
Build your dream Alera Pontoon. We have built one of the most innovative boat builders on the market. Have fun and make sure to check out the virtual reality feature, once you finish building your boat!
Build Your AleraThe Alera Community
Hear from Alera Marine owners living their best adventures on the water
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
Adam Wilson
Model M Owner
“Alera has put together the best team in the pontoon market. Lots of experience throughout the company. They take time building each and every boat like it was their own. Boats built to last a lifetime. Worth every penny.”
William Martin
Model M Owner
“Love our Alera M25Q. Such a well mannered boat with comfortable seating all around.”
Nick Hansarik
Model M Owner
“...The boat manufacturer process and attention to detail of longevity in mind sold me on the boat, I can tell you guys care about quality, details and making a product that will last, instead of what our society has went too, throw away. I appreciate the company very much for keeping the consumer in mind to buy something to last!”
Bill Lampen
Model M Owner
“...Nothing matched up to the M25 dollar for dollar. Our group was mesmerized to say the least. Upon coming back to Clint, Justin, and team my wife and I couldn’t pass it up. Sold! Boat was delivered to my house the next weekend. Now Summer is here and we are enjoying this boat so much and decided to share our experience.”
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