Privacy Policy

Alera Marine Group ("us," "we," or "our") values your interest in our marine products and respects your privacy rights. This Privacy Policy describes the types of information collected about you when you visit our website or any other platforms operated by us (collectively, the "Websites"), how your information may be used, and the specific ways we connect data with third-party marketing partners.

This Privacy Policy is governed by our Terms of Use. We reserve the right to modify this policy at any time.

"Personal Information" is information by which you may be identified. We collect information you voluntarily provide through our online inquiry forms, social channels, and email, including:

• Name, email address, and phone number.
• Geographic data and Zip Code.
• Information regarding your boating interests, preferences, and any correspondence submitted to us.

"General Information" is data regarding your activities on our website that does not identify you personally. We use various methods to collect this data for internal tracking and marketing optimization:

• IP Address & Device Identifiers: We track IP addresses and mobile device identifiers to analyze website traffic, diagnose technical issues, and facilitate internal marketing analytics.
• Cookies & Tracking Technologies: We use cookies to personalize your experience and pre-populate inquiry forms. Our Websites utilize third-party cookies, including those from Google and Meta. These cookies allow us to recognize your browser and connect your activity on our site with your existing profiles on these platforms.
• Web Beacons & Pixels: We utilize "pixel tags" (such as the Meta Pixel) and web beacons. These allow us and our partners (Google and Meta) to track your actions on our website to measure the effectiveness of our advertising and to serve you tailored advertisements based on your interests.

To provide a more personalized experience, we engage in data connection practices with our primary marketing partners.

• Google & Meta Integration: We may share or connect your data—including hashed email addresses, browsing behavior, and interaction data—with Google and Meta. This connection is used for:
  • Social & Search Remarketing: Showing you Alera Marine Group advertisements after you leave our site or while you are using social media platforms.
  • Custom Audiences: Matching our user list with social and search profiles to deliver relevant marine content and product updates.
  • Conversion Tracking: Measuring how many users interact with our digital ads before visiting our site or contacting a dealer.
• Analytics: We use Google Analytics and Meta Business Suite to analyze user behavior. This data helps us optimize our digital strategies and ensures our marketing is aligned with your preferences.

Except as noted below, we do not sell or trade your personal information to third parties. We may disclose information:

• To service providers, authorized dealers, and affiliates who assist in our business operations.
• To third-party marketing platforms (including Google and Meta) for the targeted advertising purposes described above.
• To comply with legal obligations, court orders, or government requests.
• In the event of a merger, acquisition, or sale of assets.
• Note: No mobile information or SMS opt-in data will be shared with third parties for promotional purposes.

We provide you with control over how your data is utilized for marketing:

• Marketing Opt-Out: You may opt out of receiving promotional communications by contacting us directly.
• Third-Party Opt-Out: You can manage how Google and Meta use your data for advertising by visiting the Google Ads Settings and Meta Ad Preferences pages.
• Do Not Track: Most browsers allow you to disable cookies. Please note that certain features of our Websites may not function properly if cookies are disabled.

We follow industry-standard technical and management practices to protect the integrity of your data. We retain user data for as long as is reasonably necessary for business purposes or as required by law. While we strive for total security, no system is impenetrable, and users provide information at their own risk.

Our Websites are intended for users 18 years of age and older. We do not knowingly collect information from children under 13.

If you have questions regarding this policy or wish to correct your personal information, please contact Alera Marine Group at: marketing@aleramarine.com or call 574-966-8019

DATE LAST MODIFIED: April 27, 2026