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The Alera Era
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Why Alera
There's a moment on the water when everything just clicks. The stillness. The speed. The freedom. That moment is why Alera exists. We didn't start Alera out of frustration. We started it because we saw the right time to do something different—something better. Alera Marine Group was founded with a clear opportunity: to build a boat and a brand with real presence, real performance, and real purpose. From day one, intentionality has been the driving force. Every design, every weld, every decision has been made to improve the user experience—for owners, for dealers, and for everyone who gets behind the helm of an Alera.
"There's a clear opportunity to bring something fresh and exciting to this space without cutting corners on what matters most," said Coley Brady, Founder & CEO of Alera Marine Group. "We're focused on doing the right thing for our dealers, our vendors, our customers, and the people who walk through our doors every day."
The Alera Story
Dealer Locator
See what the Alera Era is about at a dealer near you.
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Boat Builder
Build your dream Alera Pontoon. We have built one of the most innovative boat builders on the market. Have fun and make sure to check out the virtual reality feature, once you finish building your boat!
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